Lemaire - new quiet luxury

If you’re not that into the fashion world like me, you’re probably not keeping up with Paris Men’s Fashion Week 2025. And that’s a shame, let me tell you.

Paris is being taken over by a relatively new luxury brand, Lemaire, curated by the power couple Christophe Lemaire and Sarah-Linh Tran.

Christophe founded the brand back in 1992, and Sarah-Linh joined him in the 2010s. Lemaire is all about clean, architectural lines, natural fabrics, and a complex yet muted color palette. Every little detail is on point. Think of it as an ‘Old Money Style’ brand that attracts intellectuals and aesthetes who appreciate understated luxury.

If you're into Hermès, Loro Piana, or The Row, you should definitely check out Lemaire - there's always something worth adding to your wardrobe.