New trendsetter of 2025 - Chanel

So, the new creative director of Chanel is Matthieu Blazy. This modern genius has already worked with big names like Celine, Bottega Veneta, Calvin Klein, Raf Simons, and Maison Margiela. Matthieu is the fashion world's grey cardinal—no press interviews, no media hype around his persona. He stays low-key but drops unique, viral pieces that instantly become must-haves for every self-respecting fashionista. Considering his mentors, experience, and insane ability to work with brand DNA—how he revives and elevates archives—I’m pretty sure Chanel’s sales are about to skyrocket this year. Honestly, they might even take the crown as the most talked-about brand of 2025.

Matthieu will be working on accessories, Ready-to-Wear, and, of course, Haute Couture collections.

Officially, he’s joining the Chanel fam in April 2025, and everyone’s already hyped for his first collection, expected to drop in October this year. Calling it now—he's about to drop another viral bag just like he did at Bottega with the Sardine Bag and the Andiamo Clutch, which are literal influencer faves right now.

Girls, behave yourselves, so by Christmas 2025, you’ll find that iconic Chanel box under the tree from your hubby-boyfriend-lover, complete with the dreamy white classic camellia. Amen.